Business graphics

Report

A report 1-2 pages long (500-800 words) where you analyze a real business graphics campaign. See details below.

Each students creates a written analysis of a real business graphics campaign. The analysis should cover all the aspects from lectures 01 through 07. Define the message, the means, the design decisions used and communicated by the campaign. Find the good and strong spots of the design, find the weak spots, suggest possible improvements. Analyze what the unifying elements of the different outputs are and what their differences are.

The campaign should contain at least three different visual outputs (e.g. billboard, ad page in a magazine, online banner) of the same campaign. There are plenty of other outputs to choose from (tv spot, poster, abribus/citylight, leaflet, ...).

You can either find a real world campaign (e.g. a new bank product being advertised) or you can use your graphic skills and design your own campaign.

The report is 1-2 pages long (500-800 words) and contains the pictures (photos, screenshots) of the analyzed graphics.